Helping businesses
simplify and scale
We give businesses the tools to simplify operations, automate daily tasks,
and focus on growth—without complexity
Grow revenue
faster
Save time with instant, automated booking management and notifications.
More functions –
better results
Get a full view of each customer’s behavior and bookings across time.
Streamlined payment processing
Handle transactions effortlessly with built-in tools, secure integrations, and no hidden fees
OUR MISSION
Empowering growth with simplicity and innovation
At Valara, we believe in empowering businesses in the rental industry to streamline operations and maximize their potential.
Built with a deep understanding of the real challenges rental businesses face, Valara is more than just a booking system, it’s an all-in-one platform designed to help your business scale with confidence.
From reservations and inventory management to customer communication and payments, Valara streamlines every part of your operation in one intuitive, easy-to-use dashboard. Whether you’re managing a boutique rental business or a high-volume enterprise, Valara’s flexible, customizable tools adapt seamlessly to your workflow—not the other way around.
By automating manual tasks and centralizing your operations, Valara helps you save time, reduce errors, and operate more efficiently. With powerful features, smart integrations, and dependable support, you’re free to focus on delivering exceptional customer experiences and driving revenue growth.
Join a growing community of rental businesses that trust Valara to run smarter, faster, and more efficiently. With Valara, you’re not just managing rentals—you’re building a stronger, more scalable business for the future.
Meet our CEO
“Our goal is to make business operations effortless, no matter the industry. We’ve built a platform that empowers businesses to focus on growth while we handle the complexities of management.”
Houston Crosta
CEO / Valara
Successful entrepreneur
Founded and scaled multiple businesses, demonstrating a strong track record of building and growing companies across various industries.
Industry innovator
Developed cutting-edge software solutions that have transformed business management, setting new standards for efficiency and customer experience.
Recognized opinion leader
Featured in numerous industry events and media outlets, providing insights on entrepreneurship, business growth, and management strategies.
ABOUT OUR TEAM
Meet the team
behind the innovation
Our team of passionate professionals combines expertise in technology, business strategy, and customer success to deliver smart solutions. We’re dedicated to making business management easier and driving innovation for your success.
Houston Crosta
CEO
David Barlev
Chief strategist
April Rotelli
Product manager
Dylan Stephenson
Lead product designer
Mahendra Canguay
Product designer
Sean Louw
Project manager
As seen in
Our innovative approach has earned recognition from industry leaders and leading media outlets. We’re honored to be featured across respected publications and platforms that highlight our impact on modernizing rental management. Below are a few highlights
Featured media
Jun 28, 2021
Meet the bugatti-driving 29-year-old making $500,000 a month
Sep 12, 2021
Meet the bugatti-driving 29-year-old
Sep 12, 2021
From $0 to millions *Houston Crosta origin story*
Get Started Today
Transform the way you manage your rental business with our powerful software. Schedule a demo or speak to our team and discover how we can help you grow.